Affirmi AppSpace Becomes TheMVP.ai and Adds Reddi, an AI Agent for Youth Sports

SAN JOSE, Calif., Nov. 10, 2026 - Affirmi, Inc. today announced that its youth sports platform, Affirmi AppSpace, is now TheMVP.ai. The platform gives every club, school and league its own branded iPhone and Android app, along with Reddi, the platform's AI agent built to handle the day-to-day work of running youth sports teams.

Nearly $1 million in registrations has been booked through club apps on the platform since June 2026, and the platform serves nearly 1,000 athletes. The company has built the platform without outside investment.

What every club gets

• Its own app. The club's name, logo and colors on the App Store and Google Play, plus a club website with public schedules.
• Registration and payments. Families sign up and pay inside the club's app, with payment plans, waivers at checkout and a billing page for parents. Payouts go to the club's own Stripe account.
• Schedules and team chat. Tournament schedules load and stay current automatically, and families are notified when a game moves.
• Live streaming. Games stream from a single phone, with every game saved for replay and a watch code for relatives and fans.
• Highlights, Film Room, playbooks and homework. Coaches approve highlights before families see them and turn moments from game film into drills for each player.
• Reddi, the platform's AI agent. Reddi answers families' schedule questions, loads tournaments from a link, and helps directors with rosters, dues and forms.

Why TheMVP.ai

“I’m a parent of young athletes, and I personally experienced how much effort it takes to keep up with the schedule, payments and game film when they are scattered across disconnected apps,” said Steven Ojo, founder and CEO of TheMVP.ai. “When I talked with coaches and club directors, I heard the same frustration, multiplied across every team, and youth sports are a passion of mine. So I built one platform that brings it all together. It takes the busywork off clubs so everyone can focus on the kids. The name TheMVP.ai says what we set out to build: the most valuable platform in youth sports management.”

Clubs using TheMVP.ai include Lakeshow 3SSB, based at Open Gym Premier in Oakland, Calif.; Fury Hoops; All In NorCal; and Nation Prep. The King’s Academy in Sunnyvale, Calif., is piloting its Knights Basketball app as the platform’s first high school program. In addition, Bulldogs Hoops will join the platform this season.

TheMVP.ai is proud to be a sponsor of the Westside Tip-Off Classic, Nov. 18-21 at Taft High School in Woodland Hills, Calif.

TheMVP.ai's advisers include Farhad Massoudi, founder and former CEO of Tubi.

Ojo has an engineering background and played basketball at Crossroads School in Santa Monica, Calif., and at the University of Puget Sound. The team includes Sonia Maslovskaya, chief marketing officer, and Stephanie Ojo, head of design.

Existing clubs keep their apps, logins and data. Clubs can book a demo of TheMVP.ai at https://themvp.ai/book-demo.

About TheMVP.ai

TheMVP.ai is the Most Valuable Platform for youth sports. It gives clubs, schools and leagues their own branded iPhone and Android apps with registration and payments, schedules, team chat, live streaming, highlights, a Film Room, homework and player development, and Reddi, an AI agent for youth sports. TheMVP.ai is operated by Affirmi, Inc., a Delaware corporation founded by Steven Ojo, and was previously known as Affirmi AppSpace. Learn more at https://themvp.ai.